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Research papers

Neural patterns

Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Bruce Grey Tedesco
June 15, 1995
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Citation

Tedesco, B. G. (1995a, June 15). Neural patterns. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/neural-patterns


Research papers

Pioneering in Central European markets

This study discusses the advantages and dangers of pioneering FMCG brands in new geographical markets, a subject so far neglected in the existing literature. Pioneering advantages have mostly been researched with product innovations in industrialised...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Sven H. Becker, Michael J. Baker
June 15, 1995
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Citation

Becker and Baker (1995a, June 15). Pioneering in Central European markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pioneering-in-central-european-markets


Research papers

The marketing concept in Hungarian enterpises

The epic economic and political transformation of Eastern Europe in 1989 has not been accompanied by sudden changes in underlying cultural values or managerial attitudes. As a result, the marketing concept in organizations is in a state of flux. This...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Wade Danis, Andrew C. Gross, Robert D. Hisrich
June 15, 1995
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Citation

Danis, Gross and Hisrich (1995a, June 15). The marketing concept in Hungarian enterpises. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-concept-in-hungarian-enterpises


Research papers

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Michael Cohen, Jennifer Scott
June 15, 1995
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Citation

Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/expanding-markets-in-eastern-europe


Research papers

Seeking common factors for standardization strategy in global marketing

As global business expands, practitioners in this field have desire to control or manipulate their global business strategy. In order to do this, they have to understand the global marketing environment at the same sophisticated level as their...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Hiroshi Kosaka
June 15, 1995
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Citation

Kosaka, H. (1995a, June 15). Seeking common factors for standardization strategy in global marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seeking-common-factors-for-standardization-strategy-in-global-marketing


Research papers

From consumer marketing to modal marketing

This paper sets out for practitioners the various options for conducting the basic task of marketers and planners - that of defining the market. We provide specific examples of a particular technique - mode analysis - which we find useful and...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Jon Francis, Nina Davidson
June 15, 1995
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Citation

Francis and Davidson (1995a, June 15). From consumer marketing to modal marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-consumer-marketing-to-modal-marketing


Research papers

Interactive marketing in a new world order

I would urge you to become as proficient in information technology as your sons and daughters. Learn the meaning of Complex Instruction Set Computing, Reduced Instruction Set Computing, RAM, ROM, WORM, Baud, bits, bytes, graphical user interface,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Peter Sealey
June 15, 1995
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Citation

Sealey, P. (1995a, June 15). Interactive marketing in a new world order. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interactive-marketing-in-a-new-world-order


Research papers

Key competitive differentiators

This paper predicates its contribution to marketing and progressive business management on the compelling need in the balance of the 1990's and beyond, to redefine the concept of Positioning in an intensely competitive global marketplace. As...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Renée Love
June 15, 1995
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Citation

Love, R. (1995a, June 15). Key competitive differentiators. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/key-competitive-differentiators


Research papers

Implications of changing influences on consumers for transnational brand management and communications

This paper opens with some observations on the changing world of consumers with a more detailed discussion of developments in international media and the likely effects on consumers around the world. Following a review of some of the key trends...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Linda Caller, Sheila Byfield
Company: Ogilvy
June 15, 1995
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Citation

Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implications-of-changing-influences-on-consumers-for-transnational-brand-management-and-communications